Our Motivation
STIHL is a family-owned business with roots in forestry that stretch back nearly 100 years. Everything we do has always been focused on people, nature, and their power to grow. That is what drives us – and what we want to keep driving forward.
From left:
Ingrid Jägering
Finance
DR. MICHAEL PROCHASKA
Human Resources and Legal Affairs
Michael Traub
Chairman of the Executive Board
Sarah Gewert
Marketing and Sales
Martin Schwarz
Manufacturing and Materials
Anke Kleinschmit
Research and Development
Dear readers,
Behind us lies a difficult and challenging year. Slower growth, inflation, and high energy prices influenced the economic climate and led, in general, to restrained spending among consumers.
»At STIHL, we mainly understand sustainability as a responsibility – for the environment, for people, and for the long-term development of our business. Sustainability is our mission, and is our shared inspiration for transformation and innovation.«
Dr. Michael ProchaskaHuman Resources and Legal Affairs
SustainabilityReport 2023
Online PDF (9.7 MB)
About us
The STIHL Group develops, manufactures, and distributes outdoor power equipment for forestry, agriculture, landscaping, construction, and discerning consumers. The product range is complemented by digital solutions and services. The products are sold to end users through authorized servicing dealers and through STIHL’s own online shops, which are slated for international expansion in the years ahead. The STIHL Group’s sales network consists of 44 sales and marketing companies, approximately 120 importers, and more than 55,000 independent, au thorized dealers. The Group has manufacturing operations around the world in seven countries: Germany, Switzerland, Austria, Brazil, the U.S., China, and the Philippines. STIHL has been the world’s top-selling chainsaw brand since 1971. The STIHL Group was founded in 1926 and is based in Waiblingen near Stuttgart, Germany.
billion euros in revenue
worldwide in fiscal year 2023
employees
Group-wide as of late 2023
In over
countries
people can buy STIHL
About this report
This publication is the third STIHL Sustainability Report. The report was prepared in accordance with the Sustainability Reporting Standards of the Global Reporting Initiative (GRI) for the period from January 1, 2023, to December 31, 2023. It outlines the strategy, targets, and activities of STIHL with regard to sustainability in 2023.
Open in PDFhe consolidated group covered in the report differs from the one covered in the STIHL Annual Report. Unless stated otherwise, all data relates to the operating German STIHL locations (the founding company of the STIHL Group, ANDREAS STIHL AG & Co. KG, with eight locations in Waiblingen, Fellbach, Ludwigsburg, Weinsheim, and Wiechs am Randen, as well as STIHL Vertriebszentrale AG & Co. KG in Dieburg), along with all international STIHL production companies (U.S., Brazil, Austria, Switzerland, and China) and the ZAMA Group, with subsidiaries in China, Hong Kong, the Philippines, Japan, and the U.S. The STIHL Group’s international sales companies, the U.S. company CS COSMOS STIHL Manufacturing Inc. (which was founded in late 2022), and Mogatec GmbH (a garden technology manufacturer based in Drebach, Germany, in which STIHL acquired a majority stake in March 2023) are not covered in this report, but will be included in future reporting efforts in accordance with legal requirements. The Sustainability Report was published in digital form at sustainabilityreport.stihl.com/2023 in May 2024 and is available in German and English. In the event of deviations between the two language versions, the German version takes precedence over the English translation. It was not subjected to external assurance. All forward-looking statements in this report were based on assumptions valid as of the editorial deadline. The actual results and developments may vary. The next STIHL Sustainability Report is scheduled for publication in spring 2025.
CONTENTS
The STIHL Sustainability Report deals with the following fields of action: