Sustainability Report 2023

Acting for tomorrow

Our Motivation

STIHL is a family-owned business with roots in forestry that stretch back nearly 100 years. Everything we do has always been focused on people, nature, and their power to grow. That is what drives us – and what we want to keep driving forward.

Dear Readers,

STIHL acts for tomorrow. We see that as more than just the title of our sustainability reports. This intention is also what allows us to navigate the persistent uncertainties resulting from geopolitical tensions, wars, and economic crises. We approach the challenges of today with a view to the near and distant future alike.

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From left:

Ingrid Jägering

Human Resources and Legal Affairs

Michael Traub
Chairman of the Executive Board

Sarah Gewert
Marketing and Sales

Martin Schwarz
Manufacturing and Materials

Anke Kleinschmit
Research and Development

Dear readers,

Behind us lies a difficult and challenging year. Slower growth, inflation, and high energy prices influenced the economic climate and led, in general, to restrained spending among consumers.

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»At STIHL, we mainly understand sustainability as a responsibility – for the environment, for people, and for the long-term development of our business. Sustainability is our mission, and is our shared inspiration for transformation and innovation.«

Dr. Michael Prochaska
Human Resources and Legal Affairs
Portrait Michael Traub

Sustainability­Report 2023
Online PDF (9.7 MB)


About us

The STIHL Group develops, manufactures, and distributes outdoor power equipment for forestry, agriculture, landscaping, construction, and discerning consumers. The product range is complemented by digital solutions and services. The products are sold to end users through authorized servicing dealers and through STIHL’s own online shops, which are slated for international expansion in the years ahead. The STIHL Group’s sales network consists of 44 sales and marketing companies, approximately 120 importers, and more than 55,000 independent, au thorized dealers. The Group has manufacturing operations around the world in seven countries: Germany, Switzerland, Austria, Brazil, the U.S., China, and the Philippines. STIHL has been the world’s top-selling chainsaw brand since 1971. The STIHL Group was founded in 1926 and is based in Waiblingen near Stuttgart, Germany.


billion euros in revenue
worldwide in fiscal year 2023


Group-wide as of late 2023

In over


people can buy STIHL

About this report

This publication is the third STIHL Sustainability Report. The report was prepared in accordance with the Sustainability Reporting Standards of the Global Reporting Initiative (GRI) for the period from January 1, 2023, to December 31, 2023. It outlines the strategy, targets, and activities of STIHL with regard to sustainability in 2023.

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he consolidated group covered in the report differs from the one covered in the STIHL Annual Report. Unless stated otherwise, all data relates to the operating German STIHL locations (the founding company of the STIHL Group, ANDREAS STIHL AG & Co. KG, with eight locations in Waiblingen, Fellbach, Ludwigsburg, Weinsheim, and Wiechs am Randen, as well as STIHL Vertriebszentrale AG & Co. KG in Dieburg), along with all international STIHL production companies (U.S., Brazil, Austria, Switzerland, and China) and the ZAMA Group, with subsidiaries in China, Hong Kong, the Philippines, Japan, and the U.S. The STIHL Group’s international sales companies, the U.S. company CS COSMOS STIHL Manufacturing Inc. (which was founded in late 2022), and Mogatec GmbH (a garden technology manufacturer based in Drebach, Germany, in which STIHL acquired a majority stake in March 2023) are not covered in this report, but will be included in future reporting efforts in accordance with legal requirements. The Sustainability Report was published in digital form at in May 2024 and is available in German and English. In the event of deviations between the two language versions, the German version takes precedence over the English translation. It was not subjected to external assurance. All forward-looking statements in this report were based on assumptions valid as of the editorial deadline. The actual results and developments may vary. The next STIHL Sustainability Report is scheduled for publication in spring 2025.

Dr. Friedemann Stock


Dr. Friedemann Stock
STIHL Vice President Sustainability


The STIHL Sustainability Report deals with the following fields of action:


Dr. Friedemann Stock has been the STIHL Group’s Vice President Sustainability since 2021, putting him in charge of everything sustainability-related at the company. A physicist by training, Stock needs a clear head and perseverance to master the challenges.

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Leading in more ways than one
Leading in more ways than one

STIHL is expanding its dual technological leadership in the field of battery-operated and gasoline-powered products – with proprietary innovations in development and production. The development of battery techno logies and energy management systems, as well as the lower-carbon MotoMix Eco special fuel, form the foundation for drivetrain technology transformation.

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Forest Fascination
Forest Fascination

People need forests. And forests need people. That is why a multimedia exhibition at the new STIHL Brand World takes a closer look at this complex ecosystem – one that people have a responsibility to preserve, now more than ever.

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Many shades of orange
Many shades of orange

The diversity of our workforce is one of STIHL’s strengths. Every employee has the chance to make a difference, regardless of gender, origin, sexual identity, or disability. To underscore this mission, STIHL Brazil has launched its own diversity program.

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