Products and Innovation

Thinking further, going further

For nearly 100 years, STIHL has been a technology leader. We see that role as both an obligation and a source of inspiration. Our goal is to make it easier for people to work in and with nature. To do so, we develop products and technologies that combine innovation, quality, and durability.

Industry, Innovation und Infrastructure

Our founder, Andreas Stihl, attached great importance to both the constant advancement of the products made by STIHL and the expansion of the portfolio in order to constantly meet the customer’s needs. In 1959, he revolutionized forestry work by launching the STIHL Contra, the first gearless gasoline-powered chainsaw. Based on the technical foundation laid by the Contra, STIHL has worked tirelessly to further enhance its chainsaws. From the antivibration system (first installed in the Contra in 1965) and intelligent engine management for reducing fuel consumption all the way through to technologies engineered to reduce emissions, the first chainsaw with magnesium pistons for weight reduction, and battery technology, STIHL’s focus to this day has always been on performance, durability, comfort, safety, and environmental protection.

Our customers have high standards. In order to meet them, we have always maintained an impressive depth of development expertise and aim to fully understand and master all of our technologies and products. To ensure the desired premium STIHL quality, we expect the same of our suppliers as well. Our international and interdisciplinary development team makes sure that our products offer the best possible combination of performance, durability, and ergonomics. That way, our customers get products that meet or exceed regulations and technical standards regarding fuel consumption, emissions, and noise, for example. Through innovation, we are working to cement our market leadership.

Sustainable product innovations

Low-emission Emissionsarm

MotoMix Eco

Our new fuel makes operating two-stroke engines more environmentally friendly. MotoMix Eco contains 10 percent ingredients from renewable sources, reducing CO₂ emissions by at least 8 percent compared to the classic MotoMix fuel while delivering the same level of performance. As a member of the eFuel Alliance, STIHL is helping advance the development and acceptance of synthetic liquid fuels from renewable energy sources across the industry.

HSA 100

More user-friendliness and less noise are the hallmarks of the new HSA 100 cordless hedge trimmer, which is 70 percent quieter than its predecessor and can be used for longer in noise-sensitive environments.

Innovative Innovativ

MSA 300

The STIHL MSA 300 is the most powerful cordless chainsaw on the market today. Despite having low impact on people and on the environment, the flagship model in the series is designed for demanding jobs in forestry and other sectors. Compared to gasoline-powered saws, the MSA 300 is quieter and emission-free for its immediate surroundings.

Cordless product advisor

STIHL launched a pilot version of a digital cordless product advisor in 2022. Initially available in Germany, the system allows users to filter their online searches to find battery-operated tools and charging solutions that are an optimum fit for their needs and expectations. Our goal with the advisor is to encourage people to switch to cordless products and to show them tailored options for their equipment.


In 2023, we plan to launch the latest generation of our iMow robotic mowers. They combine high performance, optimized mowing times, perfect cutting patterns, and easy use by app or smart home technology with intelligent operation and charging.

Award-winning Ausgezeichnet


The innovative power of our products receives regular recognition from independent institutions. Germany’s national horticulture and landscaping association Bundesverband Garten-, Landschafts- und Sportplatzbau, for example, awarded the bottTainer powered by STIHL its innovation medal in 2022. In partnership with the in-vehicle equipment manufacturer bott, we have developed the industry’s first flatbed-loading system that can be used to safely transport batteries from our AP system and charge them directly on location. We have also added a new top-of-the-line option to our AP professional battery system: The AP 500 S is the most powerful battery in the series. With 337 watt-hours of energy, it helps double charging cycles and delivers a substantial increase in service life.

HLA 56

Our battery-operated HLA 56 extended-reach hedge trimmer is a winner. In August 2022, the German consumer testing organization Stiftung Warentest wrote: “The only good trimmer is the one from STIHL, which is even capable of handling thick branches.” With an impressive overall score of 1.9, it achieved the best reviews by far in its category. The testers – who looked at 15 cordless hedge trimmers, including five extended-reach models – also singled out the above-average battery runtime.


STIHL products have always been known for their particularly long service life, repairability, and high quality. It is not uncommon for them to be handed down from generation to generation, underscoring our commitment and conserving resources at the same time.

We consistently live up to our quality standards, as reflected in a wide range of testing techniques, many of which were developed in-house. Where possible, our focus is on use-oriented techniques, such as examining the steel composition of various alloys and performing vibration, noise, and other durability and quality tests. We also test our saw chains and examine the contents and chemical composition of the fuels and lubricants we develop. More importantly, however, we have defined quality as a corporate target based on key performance indicators that we analyze regularly to make adjustments and improvements as necessary.

With regard to sustainability, we further honed our marketing and sales promotion focus on our quality standards and the corresponding features of our products in 2022. The message: With STIHL, customers get efficient and durable products that help conserve resources.

Part of keeping our quality promise to our customers includes making sure that properly trained authorized dealers are available to handle the maintenance and repair of our tools, should it become necessary. Tools such as saw chains can be sharpened, helping them achieve excellent performance over a long service life. With our patented Hexa cutting system, we recently started making it possible even for non-commercial users to sharpen saw chains the easy way. To keep our tools working for as long as possible, spare parts are available for at least ten years or longer after we stop making a particular series.

In keeping with our STIHL quality commitment, the right-to-repair legislation that the European Commission is planning for consumers is also on our agenda. The proposals address concerns raised by the right-to-repair movement, which is dedicated to achieving a universal right to have devices and appliances repaired, unencumbered access to repair services and tools, and the reduction of global resource consumption. In 2022, STIHL adopted Group-wide guidance containing a standardized definition of how we understand this issue. We are committed to making our products repairable. An analysis of repairability plays an important role in the development of any new product. To contribute to sustainability through durability, among other objectives, we also want to make it possible for our customers to access service and repair information, as well as spare parts.

At the same time, STIHL is meeting its responsibility to protect consumers from illegal modifications, manipulations, or improper alterations of parts that are essential to its products’ environmental and/or safety performance. Our guidelines therefore also provide guidance and recommendations on which repairs should continue to be performed by authorized dealers only.

Research and development

A product is only as good as the people who develop it. That is why STIHL is committed to continuously expanding and enhancing its research and development (R&D) activities. In 2022, we increased the number of employees in R&D by a significant margin at our founding company’s offices in Waiblingen, Germany, alone – from roughly 700 to more than 900. Around the world, just over 1,200 engineers and technicians from a variety of fields work to improve existing STIHL technologies and develop new ones. Most recently, our focus has been on amassing expertise in fields such as digitalization, robotics, sensors, and artificial intelligence.

Our global network of businesses ensures that R&D at STIHL is always closely tailored to the requirements and conditions of local markets and our production sites. To this end, engineers at the production companies around the world provide regular feedback in order to ensure the manufacturability of a product design and to ensure that the product is well suited for the markets in which it will be sold. The overall responsibility for all R&D activities lies with the Executive Board member for Research and Development at the German founding company, where corporate product development is based. What all projects have in common is that they must meet the strict guidelines of our STIHL product development process, which are defined in our Group-wide directives.

As of 2022, our development team has registered more than 2,600 patents. Many of those patents strengthen our sustainability commitment directly. Our automated patent analysis tool makes it possible to attribute patents to the United Nations Sustainable Development Goals (SDGs). Accordingly, most of the attributable patents contribute to reducing emissions and therefore have an impact on SDG 13 (climate action), SDG 3 (good health and well-being), and SDG 9 (industry, innovation, and infrastructure). Overall, our R&D activities allow us to enhance scientific research and upgrade technological capabilities – a contribution to achieving one of the targets of the United Nations Sustainable Development Goal SDG 9.

Drivers of innovation

In recent times, ever-stricter exhaust and emissions standards for internal combustion engines have been fueling a surge in innovation, especially in the battery segment served by STIHL. The U.S. state of California, for example, has set hydrocarbon (HC) and nitrogen oxide (NOx) limits of 0 grams per kilowatt-hour for certain products starting on January 1, 2024, which equates to a de facto ban on internal combustion engines. For this and other reasons, we are focusing our R&D activities both on the further optimization of our tools powered by internal combustion engines and on the expansion of our expertise in battery development. Our goal is to maintain our leading market position in the gasoline-powered segment and leverage further potential through technologies such as low-CO₂ fuels, while continuously enhancing our position in the field of battery-operated tools.

In its search for the best solutions, STIHL is also in close contact with external experts at universities and other institutions, such as Prof. Michael Bargende, Chair of Vehicle Drives at the University of Stuttgart. For more than 20 years, his research input has helped us achieve breakthroughs time and again. On top of that, we regularly carry out research in cooperation with colleges and universities. In the field of innovation alone, over 60 students wrote their undergraduate or graduate thesis at STIHL in 2022 on topics such as battery technology, battery recycling, or sustainable lubricants.

Expertise in digitalization and electronics

For many years now, STIHL has been dedicating its efforts to exploring the opportunities associated with increased digitalization. In 2022, we further enhanced our organizational focus on digitalization in the area of hardware and incorporated it into our development activities, allowing us to optimize our processes and create synergies. Through stronger links between individual fields, we aim to leverage even more of the potential of digitalization for our business and our customers. The use and analysis of data (“big data”), for example, has the potential to enhance the efficiency of how we manage production or further optimize the sale and use of STIHL equipment when it comes to factors such as fuel and electricity consumption. What is more, operating data lets us know where we can make changes to improve the way products are engineered. Through our expertise in the development of software and apps, on the other hand, we aim to continue enhancing the user-friendliness of our tools.

STIHL is investing in fields such as robotics, sensors, and artificial intelligence in order to offer its customers complete solutions and round out its data expertise through the hardware to match. In 2016, we opened a state-of-the-art center of excellence for battery and electrical technology in Waiblingen, Germany. In 2021, we further enhanced our battery strategy by teaming up with the Elrad International Group to found a joint venture for the production of electronic assemblies.

Circular economy

Circularity plays an important role in the STIHL sustainability strategy. The goal of a sustainable circular economy is to minimize the use of resources and the production of waste, in line with the principles reduce, reuse, repair, refurbish, and recycle.

At the STIHL Group, we pay attention to the efficient use of materials from the very start. The durability and repairability of our products also help conserve resources. The reuse and refurbishing of products likewise have the potential to make an important contribution to a functioning circular economy through new business models and innovations built around product-as-a-service solutions and other concepts that involve using a product for a fee rather than buying it outright.

In line with the goal of a sustainable circular economy, we follow the 5 Rs:

Devices or tools no longer fit for use can be recycled as a final step – an aspect that is at the center of our battery-powered products in particular. Authorized STIHL dealers may take back portable batteries depending on their obligation to do so, and recycle them in cooperation with different disposal companies in the respective countries.

In line with the goal of a circular economy, we aim to enhance our processes and products in order to conserve resources. When developing new products, we pay particular attention to using recyclable components. We aim to make our products reusable to the greatest extent possible, with a material recycling rate of over 85 percent in accordance with ISO 17341. To this end, we launched a two-year pilot project in late 2022 to investigate the potential of developing a clearing saw that is fully circular in both manufacturing and use. For capacity reasons, we were forced to postpone a potential analysis on increasing the percentage of secondary raw materials until 2023. The analysis was originally scheduled for 2022. However, we still held a kickoff workshop for our environmentally critical raw materials strategy, which we plan to develop by 2024. By 2025, we aim to also draw up an action plan for avoiding hazardous process chemicals.

Product safety

The safety of our customers while they work with our outdoor power equipment is essential. Compliance with technical standards, the latest technological developments, and legal requirements is the foundation on which our products are built. Because STIHL is a member of the working groups that define global ISO and IEC safety standards, systematically promoting the advancement of safety requirements is part of our corporate philosophy. STIHL’s internal findings on the strength of guards and handles, and on electronic circuits and sensors, for example, have been incorporated into international standards, allowing us to share our knowledge with the world.

As a technology leader, we look back with pride on the many innovations STIHL has pioneered that have made an important contribution to increasing the safety of customers. Since 1972, for example, the Quickstop® chain brake has been helping saw chains come to a full stop in a fraction of a second. To ensure that our safety philosophy is fully understood by users, authorized dealers provide product instruction and safety training that buyers in our online shop can also take advantage of. Our RESCUE SAW MR – Mixed Reality Emergency Services Saw Simulator virtual training platform, which has already received multiple awards, demonstrates how modern technology can contribute to greater safety. The platform was designed with a focus on enabling emergency response teams from fire departments and civil protection organizations to practice the safe handling and proper use of chainsaws and emergency services saws in a digitally augmented training environment.

Maximum power

Thanks to a continuous rise in demand, battery-operated tools are the fastest-growing market segment for STIHL today. That is why the STIHL Group is promoting the advancement of its battery strategy and investing in the development of this promising technology.

In Germany, every second STIHL product sold is already battery-operated. Unit sales of gasoline-powered products continue to fall. Meanwhile, the U.S. state of California has decided to ban the sale of certain categories of gasoline-powered tools starting in 2024. Such trends and developments underscore the strategic importance of battery-operated products going forward.

STIHL launched its first battery-operated hedge trimmers back in 2009. Since then, the Group has stepped up its investments in battery development and production while constantly advancing technology in terms of performance and weight in order to remain a leading manufacturer for the cordless market. STIHL has consistently engineered battery innovations that have shaped the market. In 2014, for example, it unveiled the TSA 230, the world’s first battery-operated cut-off machine. These days, the STIHL MSA 300 leads the pack when it comes to battery-operated chainsaws. As the most powerful battery-operated chainsaw on the global market, it demonstrates the level of power that modern energy storage devices are currently capable of delivering. STIHL develops not only tools, but also the battery packs and chargers to match. Today, the Group offers customers more than 50 battery-operated tools for professional and private use alike.

In addition to battery-operated tools, STIHL also makes accessories, such as backpack batteries.

The foundation for new products is laid at STIHL’s in-house development center and center of excellence at the founding company’s headquarters in Waiblingen, Germany. There, interdisciplinary teams perform research on technologies of the future in a variety of fields, such as navigation, artificial intelligence, and image processing. They engineer nearly all the electrical technology themselves, including embedded software for efficient and powerful microprocessors.

Battery-operated tools are mainly produced in Austria at STIHL Tirol. STIHL battery-operated tools are also made in the United States at STIHL Inc. Customers appreciate the benefits of battery-powered technology: quiet, cordless, no local emissions. As a result, demand is rising rapidly. Because STIHL expects this trend to continue, the Group’s current manufacturing capacities look set to reach their limits soon.

To meet the demand, a new production plant for battery-operated and electric tools is currently being built in Oradea, Romania. The facility is scheduled to open in mid-2024. The founding company in Waiblingen will also start making battery-operated products for professional applications on-site in 2024. For STIHL, the plans go beyond the strategically important expansion of the international manufacturing network to set a milestone on the road to becoming a provider of software and mechatronics.


Learn more about the battery production of the backpack portable battery pack AR 3000 L.

Making the switch

Quiet, powerful, and easy to use, battery-operated garden tools are becoming more and more popular. Armando Vega, owner of Enviro Views, a U.S. landscape maintenance and tree care company in Richmond, California, tells us why he switched to cordless equipment.

Mr. Vega, since early 2021 you have mainly used battery-powered products instead of garden tools with combustion engines. What prompted you to make the switch?

I had been thinking about ways to position Enviro Views, the company my father established 25 years ago, in order to differentiate it from the big players on the market. I wanted something that others didn’t have and that would benefit our customers. Since I’ve always been interested in new technologies, I equipped our first crew with battery-operated tools in January 2021.

How do your customers benefit from battery-operated tools?

One of the biggest challenges for us as landscape gardeners is the noise made by tools with combustion engines. When my employees use leaf blowers, the whole neighborhood can hear them at work. After our first few times using battery-powered products, we received calls from property managers who were very grateful because the residents had stopped complaining about the noise. Our business has grown by 30 percent since we changed over to battery-powered tools.

How have your employees reacted to the switch?

The team was a bit skeptical at first. But they quickly realized how efficient the products are to work with. Instead of dragging cables around, they just press a button, and off they go. And at the end of the day, they only have to recharge the batteries, instead of refueling all of the tools. Some of the team have even bought their own battery-powered garden tools to use at home.

Has the changeover posed any challenges?

The biggest hurdle was the initial expense. That’s why we are phasing our investment in the products. We now have five crews that are all electric, and two crews that still need to switch. Our goal is to go 100 percent electric by the end of the year.

How did you go about finding the right battery-operated products for you?

We’ve been using STIHL garden tools for 25 years and have always had good experiences with them. Before I purchased our first cordless products, I did a lot of research and got advice from my dealer. That’s how I came across STIHL’s battery-operated tools, which have served me and my team well so far. They are quiet, easy to use, and powerful, plus they don’t produce any emissions. The switch to battery-operated garden tools was one of the best decisions we have made as a company.

Landscapers in California

Landscapers in California tell why they switched to cordless equipment.

Promoting biodiversity

Caring for ecosystems in the long term is one of the foundations for the sustained success of STIHL. After all, we make products for working in and with nature – products that allow us to preserve and foster biodiversity. That is why biodiversity is central to our sustainability strategy.

Industry, Innovation und Infrastructure

Biodiversity is the basis for life on our planet. It extends beyond the diversity of species to include genetic and ecosystem diversity. All elements must be in balance for an ecosystem to be healthy. Otherwise, this sensitive cyclical system may fall apart. That is why we educate our users on the importance of biodiversity and how they can contribute to it through the way they handle their STIHL products. We use a variety of channels to inform our customers, including user manuals and articles for a professional audience, as well as tips and recommendations on our website, on social media, and through authorized dealers. In 2022, we gave biodiversity an even bigger role in our articles and tutorials. The latest edition of our STIHL garden barometer, a regularly reoccurring survey of garden owners, has also helped position us as a voice of responsibility by focusing on biodiversity.

Biodiversity-friendly products

Because we want to do an even better job of understanding how ecosystems are connected and how our products might affect them, we seek exchange with universities, institutions, and experts in this field. We take what we learn in these partnerships and apply that knowledge in product development, minor model updates, and our communication efforts.

In 2022, we and another power equipment manufacturer launched a three-year partnership with the University of Oxford to develop realistic test methods for robotic mowers. Our aim is to help these methods find their way into the robotic mower ordinance, which is currently being revised by the standardization bodies. The next step will be for the project partners to analyze technical solutions for enhancing the protection of small animals such as hedgehogs through acoustic signals or other techniques.

As part of our sustainability strategy, we are developing a biodiversity concept for specific customer groups. To this end, in 2021 we initiated a two-year project in Germany that aims to investigate the challenges associated with biodiverse land use in local communities in cooperation with the Institute for Applied Material Flow Management (IfaS) and the German cities of Losheim am See (Saarland), Pirmasens (Rhineland-Palatinate), and Waiblingen (Baden-Württemberg). In 2022, these municipalities will set aside spaces to test biodiversity-optimized planting and use patterns. Together with experts from the land-use planning agency and consultancy firm Flächenagentur Baden-Württemberg, the project partners will ascertain how biodiversity has improved in those spaces over a specified period of time following specific measures. They will also investigate potential ways to simplify and automate recording and measurement processes that have so far been manual.

The project garnered its first relevant insights in 2022, including the finding that more biodiversity in cultural landscapes requires cultivation. Rather than focusing on large-scale machinery and pesticides, however, such human intervention will require new harvesting and cultivation techniques that necessitate new or modified equipment. STIHL has drawn up technical specifications for the key product groups and has had them evaluated scientifically by an independent consultant. Based on these specifications and the insights gained, we are currently identifying potential tools for change, such as dedicating more attention to the topic in communication materials like user manuals, or redesigning and engineering products with biodiversity in mind.

Biodiversity-friendly locations

Biodiversity is also an important factor when it comes to the design and construction of company buildings. At the present time, the Group is planning to construct a new facility in Ludwigsburg, The state-of-the-art production plant will replace a former STIHL plant that is currently unused. The plans call for unsealing roughly 35 percent of the 35,000-square-meter site’s surface area and replacing parts of it with a biodiversity-focused concept that includes a green roof and facade. A photovoltaic array and energy-efficient operating technology, featuring heat recovery and evaporative cooling systems, round out the architectural design.

Our measures contribute to the United Nations Sustainable Development Goals, which aim to safeguard biodiversity in order to protect terrestrial ecosystems (SDG 15).

In Waiblingen, drone images of the Hörschbach river and the surrounding area are helping to gauge the success of measures to promote biodiversity.

Biodiversity in 3D

To promote biodiversity, many cities are taking a targeted approach to how they design outdoor spaces. As part of the Biodiversity in Communities project, STIHL’s municipal partners are showing the world how drones and artificial intelligence can be put to good use.

The rotor blades of the drone whir away. Vertically, the unmanned aerial vehicle takes off and glides silently in the air, 30 meters above the Hörschbach, a narrow river in Waiblingen. On this sunny Friday in July 2022, the drone, operated by a FlyNex pilot, is surveying some 11,500 square meters of land, taking more than 550 individual pictures in the process. Using those images, FlyNex will later generate a 3D model showing every individual blade of grass – including patches of giant knotweed.

Before-and-after in Waiblingen

“Giant knotweed is an invasive plant species, or neophyte, that is spreading rapidly around the Hörschbach and displacing native plants, which is damaging biodiversity,” says Achim Wieler, the head of Waiblingen’s municipal public spaces maintenance facility. That is why plans are in place to remove the plant over a large area. The efforts to combat giant knotweed are one of the land restoration measures designed to create additional habitats for native plants and microorganisms along the Hörschbach. “We also plan to replace spruces with locally native woody plants, level out the bankside, and restore a natural stream course as best we can by undoing the river’s straightening,” Wieler adds. The first restoration measures are planned for 2023. Further drone images will be captured at regular intervals to provide a before-and-after comparison and document the outcomes digitally.

»Communities have tremendous potential to make their spaces more biodiverse.«

Christoph Hiller VON GAERTRINGEN
Head of the Biodiversity in Communities project at STIHL

Waiblingen, in the German state of Baden-Württemberg, is one of three cities participating in the STIHL Biodiversity in Communities project. “Communities have tremendous potential to make their outdoor spaces – such as parks, green areas, athletic fields, or cemeteries – more biodiverse,” says project manager Christoph Hiller von Gaertringen. “Our project gives us valuable insights into how this potential can be used even more effectively with modified products, as well as new applications or services.” STIHL already builds and markets tools that support biodiversity in green spaces today.

Drones are capable of precisely measuring land and terrain from the air and delivering detailed data. They are operated by trained drone pilots.

Artificial intelligence (AI) spots invasive plants in Pirmasens

Pirmasens is also an active participant in the project. The southwestern German city called on FlyNex in summer 2022 to get drone images of hard-to-reach sites. Among them were sections of the Strecktal park along the Blümelsbach river, where giant hogweed and goldenrod, two non-native plant species, had spread. AI-supported recognition software was later used to analyze the drone images, helping create 3D models to identify neophytes and measure their spread. “The AI software allowed us to save money and resources while finding the neophytes and take a more efficient approach to removing them,” says Michael Maas, who is in charge of construction and green spaces for the city. By mowing less frequently and later in the season, setting up islands of coarse woody debris, and planting fruit trees, among other measures, Pirmasens plans to foster additional biodiversity in the surveyed spaces.

Digital drone technology

Founded in Hamburg, Germany, in 2015, FlyNex is an all-in-one platform for drone-based data management. Combining drones and artificial intelligence (AI) can help automate data planning, collection, and analysis. Businesses and organizations around the world turn to FlyNex to inspect and digitally manage facilities, land, and buildings. In 2021, the STIHL subsidiary STIHL Ventures GmbH entered into a strategic partnership with FlyNex to bring the technology to forestry and horticulture in the future.

The drone images are used to create 3D models that facilitate surveying and many other applications.

Setting aside space for biodiversity in Losheim am See

Losheim am See is the third project partner. The city in the German state of Saarland is looking to transform its green areas into biodiverse spaces. “Simply doing nothing isn’t an option,” says Werner Ludwig, head of the municipal department of environmental and municipal development in Losheim am See. “To increase biodiversity, we have to change our land management techniques.” As a result, the local authorities plan to set aside dedicated spaces on large parcels of manicured grass to foster biodiversity. Around a local elementary school, for example, the municipality has created quadrangular plots measuring roughly 100 square meters each that promote structural diversity and offer animals and plants food, protection, and a habitat. Going forward, Losheim am See plans additional measures to create further nesting and shelter opportunities.

No matter the location, modern technologies such as drone images and AI can help efficiently assess and measure the success of steps to promote biodiversity in any community.

Biodiversity matters to gardeners

A majority of German garden owners say biodiversity in their own garden is important or very important to them. According to the findings of the 2022 STIHL garden barometer, a representative survey of German garden owners, around 70 percent have already taken targeted steps to promote biodiversity. The most popular methods include growing regional plants that provide food for birds and insects, as well as planting strips or beds of flowers next to or in the middle of lawns and adding bird tables or birdbaths. Only 5 percent of garden owners say they do not care about biodiversity in their own gardens. Interestingly, biodiversity appears to be more important to people in urban environments than to those in rural areas. It also matters less to younger respondents than to older ones. The 2022 STIHL garden barometer survey was conducted online by the market research firm (r)evolution GmbH in October 2021 and looked at responses from 1,000 garden owners in Germany.

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STIHL group and strategy
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